Disclaimer: This post is a promotion for my one-day training event in Portland, Oregon on Friday, May 29, 2015, 9:00AM-4:00PM PST. This training session follows BRMConnect, the world’s first and highly anticipated conference for BRMs being held at Cascade Crest Conference Center on May 26-28 in Portland’s picturesque Washington Park on the grounds of the Oregon Zoo.
Act now–this event is being limited to a maximum of 20 participants, and there are only 5 seats left!
Why Is This Important?
To survive today, organizations must be adept at making effective use of IT to support business operations and administration. This has become “table stakes” for organizations of any size or purpose. Only a few organizations, however, reach beyond table stakes to truly innovate business products, services, processes, and business models, even though today’s technology landscape offers a host of innovation enablers, such as:
- Cloud-based services and solutions with very low barriers to entry
- Low cost sensors, tag, cameras, etc., with RFID, GPS, bio- and telemetrics, etc.
- “Big data” analytics for making sense of the environment
- Social tools for collaboration and engagement with customers and workers
- Mobile everything; the “Internet of Things”
- Electronic wallets and payment systems
- 3-D printing
- Gaming, Massively-multiplayer online gaming
- eLearning, Massive Open Online Courses
New Processes, Techniques and Tools for the IT BRM
How do BRMs become business innovation catalysts? Innovation research highlights new methods that can be effective in surfacing, evaluating, selecting and exploiting business innovation opportunities, including:
- Design Thinking
- Mind Mapping, Heat Mapping and Dialog Mapping
- Innovation Jams
- Social Network Analysis
- Modeling and Simulation
- Sentiment Analysis
- Prediction Markets
- Innovation Labs
- Systematic Inventive Thinking
This one-day course will discuss the BRMs role in business innovation and explore processes, tools and techniques for stimulating, surfacing and exploiting IT-enabled business innovation opportunities.
Course Learning Objectives
Today’s IT BRM must be knowledgeable in the ways of IT-enabled business innovation and skilled in the underlying techniques. Though this one-day course you will learn:
- The importance of “Innovation Intent” and how to create it
- Distinguishing between Invention, Innovation and Improvement
- Innovation lessons from the world of improvisation–an experiential learning session led by improv master, Gary Hirsch, co-founder of On Your Feet
- Tools and techniques for innovation Discovery
- Tools and techniques for implementing innovation
- Key Organizational Principles of innovation and how to assess them
- Design Thinking and the Innovation Process
- Enabling the Innovation Process with technology
- Illustrative Case Studies in IT-enabled innovation