valueWhile many companies deploy Business Relationship Managers (BRM) as a matter of faith, some are looking for a strong business case before they invest in establishing a BRM capability.

Clarifying a business case, determining what value will accrue and how that value will be measured and felt is completely consistent with the fundamental principles of Business Relationship Management. As such, even though the case might seem self-evident, it is a good practice to articulate the BRM value proposition. Furthermore, as is taught in the BRMP® certification training, clarifying how benefits are experienced, captured, and communicated is a key aspect of Business Relationship Management.

Free Webinar!

On July 18, between 11am and noon Eastern Time I will be leading a webinar that will examine the BRM value proposition and will provide a framework to help you establish the importance of Business Relationship Management and how to measure and monitor success.  I will discuss:

  • What is the value of Business Relationship Management?
  • What is the best way to communicate the BRM Value Proposition?
  • A BRM Value Measurement Framework

The Webinar will be held via Citrix GoToWebinar. All that is required is a computer with a browser and a high speed Internet connection, with either a telephone, or a microphone and speakers or a headset. We will send you the link to the event and other details when you register.

The Webinar is free.  To register, please click here.

Within two weeks after the broadcast, the webinar materials will be made available to BRMI members through BRMI Webinar Recordings Archive. Non-members will be able to purchase the materials for $65 through the BRMI website.